app store

Premise This blog post contains the full text of my Master Thesis, written at the Eberhard Karls University of Tübingen and at the University of Pavia and submitted for the first time during February 2023. The research question investigates which characteristic out of reputation, popularity and developer’s brand, reflected in some elements in the presentation page on app stores, is the most effective in predicting user’s choice to download an app....

Below you can find the full document version of my Master Thesis, written at the Eberhard Karls University of Tübingen and at the University of Pavia and submitted for the first time during February 2023. The research question investigates which characteristic out of reputation, popularity and developer’s brand, reflected in some elements in the presentation page on app stores, is the most effective in predicting user’s choice to download an app....