https://lucabontempi.com/series/the-download-decision/ Recent content in The Download Decision on Luca Bontempi Hugo en-GB https://lucabontempi.com/blog/determinants_of_download_on_mobile_app_stores/ Tue, 18 Jul 2023 12:00:00 +0200 https://lucabontempi.com/blog/determinants_of_download_on_mobile_app_stores/ <h1 id="premise">Premise</h1> <p>This blog post contains the full text of my Master Thesis, written at the <strong>Eberhard Karls University of Tübingen</strong> and at the <strong>University of Pavia</strong> and submitted for the first time during <strong>February 2023</strong>.</p> <p>The research question investigates which characteristic out of <strong>reputation</strong>, <strong>popularity</strong> and <strong>developer&rsquo;s brand</strong>, reflected in some elements in the <strong>presentation page</strong> on <strong>app stores</strong>, is the most effective in predicting <strong>user&rsquo;s choice to download an app</strong>.</p>